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    PMMAO 2012: Internet Outlook: No speed limit

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    Internet as a medium seems to be on a high ride. In percentage terms, it continues to be the fastest growing medium and will be on the same track in 2012 also, though the base is still small. But looking at its growth, that too is expected to go up very fast in the next…

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    PMMAO 2012: Outdoor Review: Deserted?

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    The year 2011 has not been a very good one for the Outdoor medium. Blank hoardings and billboards have been seen more often than before and hence it was no surprise when the ‘Pitch Madison Media Advertising Outlook 2012’ showed a 10 per cent fall in the medium’s overall revenues in 2011. The medium’s revenues…

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    PMMAO 2012: Outdoor Outlook: Some hope

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    The year 2012 is expected to be more of a year of recovery for the Outdoor medium. As per Pitch Madison Media Advertising Outlook 2012, Outdoor is expected to grow by five per cent to Rs 1,362 crore in 2012. The share of the medium in the total ad-pie is expected to fall to 4.9…

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    Japanese marketers on recovery path

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    The earthquake triggered tsunami, in Japan last year, jolted not just Japan but the world at large. Several Japanese companies had to shut down their plants temporarily. Moreover, severe losses were reported in the businesses that find their origins in Japan. Japan, the world’s third-largest economy is a major exporter of electronic components, cars, industrial…

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    PMMAO 2012: Radio Review: Not a happy tune

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    The high point of 2011 for the radio industry was the announcement by the government of the Phase III policy. While, this will determine the future of radio to a great extent, the year 2011 wasn’t a year of any great shakeups. Against our prediction of a growth of 15 per cent to clock a…

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    PMMAO 2012: Radio Outlook: Bleak signals

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    The year 2011 ended on a positive note with the introduction of Phase III policy for radio by the government. As per the Pitch Madison Media Advertising Outlook 2012 projections, the radio industry is expected to clock revenues of Rs 948 crore, in the ad-pie worth Rs 28,013 crore. Estimates indicate a growth index of…

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    How PR is becoming a marketing enabler

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    Until now, Public Relations or PR has been seen as a channel of developing press relations and finding a place for brands in different publications and other media. Slowly, but surely, it is becoming a part of comprehensive marketing tool for marketers. The Gillette’s Women Against Lazy Stubble (WALS) is a case in point, which…

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    The future of uncertainity

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    On and off, I keep hearing conversations that the slowdown is back and 2012 will be another tough year. From the first signs or the way 2011 has ended, this may well be true. One cannot help but compare, what probably lies ahead to what was witnessed in 2008. Whether it was knee-jerk reactions or…

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    PMMAO 2012: Print Review: Hammered? Not yet

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    The Pitch Madison Media Advertising Outlook 2011, had predicted an ad revenue growth of 13 per cent for the print industry (newspapers and magazines). The industry was bullish about the growth and had thought the growth will supersede out projections. Sanjay Gupta, CEO, Jagran Group and Editor, Dainik Jagran, thought that “print will go till…

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    PMMAO 2012: Print Outlook: Rough weather?

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    The year 2012 started on a pessimistic note and print media marketers are already feeling the pressure from over cautious advertisers. Can the print medium hit back? The Pitch Madison Media Advertising Outlook 2012 expects the print industry to grow by six per cent, to clock a revenue of Rs 11,438 crore. While, it retained…

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