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    PepsiCo reshuffles top management

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    In a major reshuffling of its top management positions, PepsiCo India has announced the appointments of Praveen Someshwar and Gautham Mukkavilli as the new CEOs for its Foods and Beverages businesses in India, respectively. The new appointees will be based out of PepsiCo India’s Gurgaon headquarters and report directly to Manu Anand, Chairman of PepsiCo…

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    Tech giant HP forays into home decor

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    With the launch of custom designed and printed wall papers under the name of HP Wall Art, Hewlett Packard has gone a notch higher in its Graphic Solutions Business. What may appear as a radical shift from HP’s businesses so far has been justified as a well thought out strategy of taking printing forward by…

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    Dolby moves beyond cinema into mobiles

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    Dolby Digital wants to make its brand offering more relevant and visible to the end consumer. The company is looking at the B2C segment more assertively and extending its services to mobiles, TVs and laptops, thereby directly influencing the everyday life of its consumer. As a matter of fact, it has recently joined hands with…

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    Deccan Chargers hope to get over the ‘Blues’

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    Deccan Chargers will don the blue hue this IPL season, which will be highly visible not just on their jerseys but also across its brand campaigns. The fifth edition of India’s biggest sporting event Indian Premiere League is all set to start. And the nine team franchises are all geared up to lure marketers and…

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    19 marketers make it to the ‘Impact 50 Most Influential Women’ list

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    Of the 50 women awarded at the IMPACT 50 Most Influential Women Awards, held earlier this week, 19 women are from the field of marketing. As a part of the celebration of Women’s Day, earlier this month, the weekly magazine, IMPACT, from the exchange4media Group, honoured the most influential from the field of media, marketing…

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    Jet Konnects Lite

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    In order to maintain its brand consistency and streamline operations, Jet Airways merged its two low cost airline brands under one name – JetKonnect. Jet Airways Konnect and JetLite till now were running as two separate entities but the brand propositions for the two were more or less similar, which was to offer a choice…

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    Sony brings Big Flicks to its internet enabled televisions

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    Giving an impetus to the growing popularity of online movie viewing in India, Big Flicks, the digital entertainment business of Reliance Group, has tied up with Sony India to provide an integrated application called BIGFLIX Plus, available across Sony BRAVIA Internet TV and Tablets. Commenting on the partnership, Shreyash Sigtia, Business Head, BigFlicks, says “We…

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    Will Puma ‘pimp’ and get ‘horny’ for TV?

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    Despite being a late entrant in the industry, Puma India, wanted to create a strong distribution foothold in India before embarking upon an aggressive advertising spree. For Puma India, ‘place’ has been one of the most important 4 Ps of its marketing mix. The fact that it has reached a milestone of having more than…

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    eBay finally wakes from slumber

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    Online retail market is buzzing with activity with a host of new players hogging the limelight. With well crafted communication campaigns players such as Flipkart, OLX, 99 labels and Snapdeal are strong on consumer recall. However, this has left the oldest player eBay in a tight spot, forcing the brand to wake up from its…

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