Micromax Informatics, the third largest handset seller in India, unveiled its new logo yesterday, during the India vs Pakistan cricket match, a part of the Asia Cup, held in Mirpur, in Bangladesh. Micromax is the title sponsor of the series.
The new logo takes the brand nameâ€™s lead letter â€˜Mâ€™, as a punch, and was selected through a crowd sourcing exercise. The second letter ‘I’ takes a form of an exclamation mark.
Micromax that changed the Indian telecom dynamics and offset Nokiaâ€™s market share, and stands third as far as market share in volumes in the handset market, ran an over two-month contest, in association with Talent House India. As a part of the contest, Micromax invitedÂ entries online from students from over 150 colleges and design schools. Micromax, as per an official release, received over 2,500 entries from over 1,500 participants from across the globe.
Micromax, according to CyberMedia Research has five per cent share in the Indian market behind Nokia (31 per cent) and Samsung (15 per cent). Micromax claims to be the 12th largest handset manufacturer in the world.
According to a press statement, the entry of one Eric Atkins from the USA was selected as the new logo. Atkins, as a part of the contest wins a MacBook Pro.
According to Pratik Seal, Head, Marketing, Micromax, the new logo gives the company an opportunity to present itself as a single, powerful and unified brand face to its customers around the world. â€œAt Micromax, we value customer feedback and hence, we are glad to unveil this new logo which has been created by the fresh and young minds,â€ said Seal.
The â€˜punchâ€™ logo, according to him, is a true reflection of the Micromax brand â€œwhich is young, innovative, dynamic, bold, extrovert and fun.â€
The company hopes to revamp the entire branding by the end of this month.