Tendulkar is Coca-Colaâ€™s â€œHappinessâ€ ambassador, and nine cans in different colours, featuring his different centuries had already been unveiled in 2011. The 10th can had been held back till his 100th century.
According to Atul Singh, President & CEO, Coca-Cola India and South West Asia, “Sachin has spread happiness and joy ever since he held the cricket bat in his hand. It is not just his on field achievements but also his off the field conduct which makes him a role model for millions of people around the world. Today, he sits at the pinnacle of international cricket and we at Coca-Cola India compliment and salute his achievement of the 100th Hundred. Sachin is a part of the Coca-Cola family, and our entire system joins the country in the revelry and celebrations, by releasing the special edition Coca-Cola ‘happiness’ cans – our tribute to the master.”