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    ‘IPL not cost effective for Maruti’

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    Maruti Suzuki one of the biggest automobile players in the country has stayed away from IPL in its initial years. But now the brand is associating itself with the platform though very selectively. In a candid interview with Pitchonnet.com, Shashank Srivastava, CMO, Maruti Suzuki India shares his views about this marketing cocktail named IPL… IPL as…

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    Yakult chills South India

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    In an attempt to expand the geographical reach of its probiotic drink, Yakult Danone India took Yakult to the Southern region of the country, starting with Chennai. Speaking on the expansion strategy,  Kiyoshi Oike, Managing Director, Yakult Danone India said, “We have established a strong presence in North India and are now focusing on the…

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    Allen Solly wears a premium garb

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    In a major overhauling of its brand identity, Allen Solly, from the house of Madura Fashion & Lifestyle, has unveiled its new logo that is a blend of modernity and its Anglo-American heritage. The company has adopted a contemporary version of the Stag as its new brand mark. However, the most important change has been…

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    Tata adds Flavoritz to desh ka namak

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    In a brand line extension, Tata Salt has come up with a new brand Flavoritz, a range of flavoured salt – Lemon Coriander, Red Paprika, Onion Garlic, and Black Pepper Powder. The flavoured salts are available in 50 grams packs and come in hour glass shaped HDPE sprinkler bottles. Speaking on the launch, Ashvini Hiran,…

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    Bodyguard Salman turns Yatri

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    Hoping to reach out to masses and increase its brand recall value in Tier-I and Tier-III, Yatra.com has brought Bollywood superstar, Salman Khan as a shareholder and brand ambassador of the brand. Commenting on the association with Khan, Dhruv Shringi, CEO & Co- founder, Yatra.com said, “We are delighted to have Salman Khan as part…

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    IPL my pick over international cricket: Kothe

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    With the IPL season 5 all set to begin, marketers are also game with their marketing plans for the event. To begin with, German auto-maker Volkswagen India has launched special IPL editions of its top selling models Vento and Polo. In an interview with Pitch, Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars,…

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    Subhinder, Vishnu take off adidas shoes

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    In a senior management reshuffle at Adidas Group India, Subhinder Singh Prem put in his papers as Managing Director for the company, to be replaced by Claus Heckerott, who till now was positioned as the company’s VP Finance Global Sales. The new MD will report to Roland Auschel, Adidas Group’s Chief Sales Officer Multichannel Markets….

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    Big B to compete with Munni at paan shops

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    In a bid to push the consumption and brand recall of its cool oil ‘Navratna Tail’ among rural consumers, Emami has launched a wall painting campaign in the remote areas of Madhya Pradesh, Maharashtra and Gujarat. FMCG and personal and healthcare player, Emami assigned Adwallz, India’s only organised premium wall painting service provider, to paint…

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    Key marketing IPL milestones over the years

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    In its fifth season, IPL promises to be bigger and better. But has cricket fatigue crept in? Will India’s poor performance lately in international tournaments affect the audience response. We will know soon. But let’s go down the memory lane and see what have been the biggest IPL Milestones over the years: 2007 The Indian…

  • BEVERAGES, FEATURED, FOODS, latest-stories, SECTORS

    Delhi Daredevils sing a Hindi tune

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    This IPL season what is certainly going to dominate is the digital medium, be it the franchise promotion, live screening of the matches expected to gain more viewers, digital campaigns and contest by brands, or extra focus by franchisees to lure fans through attractive and user friendly websites. In one such effort, Delhi Daredevils has…

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