‘IPL not cost effective for Maruti’
Maruti Suzuki one of the biggest automobile players in the country has stayed away from IPL in its initial years. But now the brand is associating itself with the platform though very selectively. In a candid interview with Pitchonnet.com, Shashank Srivastava, CMO, Maruti Suzuki India shares his views about this marketing cocktail named IPL… IPL as…