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    Microsoft invites marketers to tell a story

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    Microsoft in a marketer engagement initiative is inviting marketers and agencies to submit their hypothetical digital media plan and creative idea for the brand or nonprofit of their choice that addresses a ‘key business challenge’ for that organisation’s 2012 or 2013 calendar year. The initiative – The Microsoft Advertising Story Awards, is being run across…

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    GL-Class ‘Grand Edition’ – new SUV from Mercedes

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    Looking at the growing demand for luxury cars in India, Mercedes Benz has launched the GL-Class ‘Grand Edition’. The SUV has two variants – Executive and Luxury, which come at an ex-showroom price of Rs 60.99 lakh and Rs 65.50 lakh, respectively. According to Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India, “India has burgeoning…

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    Chicking aims 100 outlets in India by 2015

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    United Arab Emirates based QSR chain, Chicking Fried Chain, which started its North India operations yesterday, is looking to add 100 outlets in India by 2015. It aims to have about 50 outlets in the National Capital Region (NCR) – Delhi, Gurgaon, Noida, Faridabad and Ghaziabad) itself. The brand already has 25 outlets in South…