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    Goafest calls for young ‘Marketing Wizards’

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    Hoping to see more senior marketers and young advertisers at the Goafest 2012, the organising committee of the festival has announced the Marketing Wizards initiative for the Indian Society of Advertisers (ISA) member companies. As per the initiative, an ISA member can nominate up to two rising stars from their marketing teams under the age…

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    Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division

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    Alok Bharadwaj, Senior Vice President, Canon India,has been appointed as Chairman of CII Office Automation & Imaging Industry Division. CII’s OA & Imaging Division comprises of members from IT peripherals, office automation, digital printing & finishing and digital photography industries. On his appointment, Bharadwaj, was quoted as saying in a press statement, “In the current…

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    Indian eRetail pegged at Rs 7,000 crore

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    Indian online retail industry is expected to touch Rs 7,000 crore by the mid of this year. The estimates were announced at the on-going two-day Indian eRetail Congress, in New Delhi. “The online retail industry is evolving to create a bright commercial ecosystem. With 100 million internet users supporting the e-revolution, the total number of…

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    Move over flash mobs; tweetmob is here

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    Vying to mobilise support for its new Mirinda flavours – Orange Mango and Orange Masala, PepsiCo, launched the #breathless campaign on Twitter, a strategy, which the company calls as Tweetmob. As a part of the campaign, that went live on February 14, @MirindaIndia, the Twitter handle for Mirinda asked users to comment on the #breathless…

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    Ad spends grow by 8%: Pitch Madison Report

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    If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and…

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    Being fair to kids

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    As the yellow car makes its way through the dusty and bumpy roads of Paragpur in Himachal Pradesh, a girl, hardly 10 years old is all anxious. There are other kids in the village running after the car. The girl’s joy knows no bounds when her father drives the family’s new car home. The car…

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    Marketing to kids in the 21st century

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    There is an advertising stereotype that exists for kids in advertising. The kids are supposed to be cute, wear a spectacle to add to cute value, they sit and watch TV, and run to parents demanding whatever latest they saw on TV. To appeal to the kids the commercial used to be fast paced, had…

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    Dialogue with kids needs to be honest: Benjamin Grubbs

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    While it would be easier to market a tangible product to kids, but getting an intangible product like a TV programme across to kids would be a challenge. Considering that kids today have a wide array of technology available to them – they are now using tablets and smart phones, and reaching out to them…

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    Incumbent brands should think like insurgents: Vinita Bali

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    What makes Apple achieve a turnover of $109 billion, and become the world’s most valuable company? And what’s common between Apple, Google, Canon, Cavincare, and Tata Tea? According to Vinita Bali, MD and CEO, Britannia Industries these are “insurgent brands”, who “challenge the status quo and create something new of value”. “Unless incumbents think like…

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    Darwin’s Brands is simple but not simplistic

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    There are certain brands in the marketplace that have stood the test of time and have emerged as winners in the perception of consumers.  ‘Darwin’s Brands’ by Anand Halve traces the journey of such brands that have made their presence felt due to their ever evolving and time-relevant communication. Going by Darwin’s theory of ‘survival…