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    Consumers want love: Milen Mahadevan

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    Winning with customers requires that businesses move beyond building preference for a brand, even beyond building loyalty. Consumers don’t want to consume, they want to love. They want to engage on an emotional level, in a way that is relevant. Most marketers accept the idea that personalization is the future of brand-consumer communications. That requires…

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    Tech marketing: From geeky to utility

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    It is stereotypical to say that technology is for geeks. This category of geeks has actually engulfed the world in its ambit. For marketers, however, selling technology products is nothing less than a challenge. Consumers today are well versed with technology but technological jargons are equivalent to gibberish for an average consumer. “Selling a product…

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    Direct marketing is moving towards ATL: Manisha Amol

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    Manisha Amol joined Modicare Limited as the Vice President Marketing about 18 months ago. She is in charge of spearheading the marketing strategies for the organisation. Prior to joining Modicare, she has worked as the Head, New Markets, with Oriflame India. In her work experience of 19 years, she has been associated with companies like…

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    Manpreet Singh Kochar says ‘Yes’; bye to Kotak

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    Manpreet Singh Kochar has been appointed as the new Executive Vice President & Country Head, Branch Banking Liabilities Marketing, at Yes Bank. Kochar is expected to drive the brand building efforts of Yes Bank and drive the marketing and branding initiatives for Branch Banking Liabilities, National and BSA level activation, strategic alliances and tie-ups, product…

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    Is Lay’s ‘Baked’ baking a new success story?

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    Baked snacks category is small but has seen a lot of action in the last one year with multiple new launches from top F&B companies. Lay’s baked from PepsiCo Foods India has been the latest entry in this space, launched about a month ago in the third week of January 2012. At the completion of…

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    Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18

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    Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media…

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    Nigel Wark speaks on sidelines of Pitch Madison Ad Outlook launch

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    The apple of every marketer’s eye, digital today, is expected to see a 50 per cent growth in the year 2012. Nigel Wark, Executive Director – Marketing Sales & Services, Ford India, is optimistic about the medium and shares that at Ford the budgets for digitals have already been doubled. He also talks about his…