Lenovo ‘Think’s to target SMEs

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Moving beyond individual customers, Lenovo hopes to target the SME customers with the launch of its first Think store in Pune, targeted at the segment.

The store spread across a total area of 450 square feet, will stock an entire range of SME focused Think products – Notebooks, Desktops, Tablets and All-in-Ones to address the dynamic computing needs of the fast growing SME market.

Speaking on the launch of the store, Rajiv Rao, Director – SMB, Lenovo India, said, “We are continually evolving our business and innovating products to better meet the needs of the SME community. With this store Lenovo is making the Think range easily accessible to the retail buyer.”

According to a press release, Lenovo has been aggressively steering into the SME space and the current market share of 6.8% (CYQ4 2011) is a testimony to the success of its Protect and Attack strategy. To penetrate the length and breadth of the country’s diverse SME market, Lenovo has created an unprecedented reach of close to 500 retail touch points, which includes over 300 retail outlets and close to 200 resellers and VARs. This has enabled Lenovo to move closer to its target audience at both ends of the SME spectrum.

The SME store will house the entire Edge series specifically designed for the SME market, which includes Think Centre Edge 71, Think Centre Edge 91Z, ThinkPad Edge E420, Think Classic -T and X series and ThinkPad tablets. The store will also offer Think accessories.

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Neeta Nair

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