Cafe bar culture has been on an upswing in the country. But in-home coffee consumption still has not been as big as marketers would have liked to. However, over the past few months, coffee marketers (in-house coffee consumption) like Nescafe and Bru have got aggressive and been trying to cash-in on the trend to make…

With the ever rising disposable incomes and Indian tourists becoming more experimentative with their holiday options, international tourism players are leaving no stones unturned to pull them to the foreign lands. In the recent past, countries like South Africa, Zimbabwe, Oman, Victoria, Spain, besides the usual suspects like Australia, Switzerland and Malaysia have come up…

Ford that launched the premium automatic powershift version of its sedan, Fiesta, yesterday, will focus not only Ajay, its representative target audience but his family too. Speaking to Pitch, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, said, “Considering that the automatic car is easier to maneuver around, even the family of Ajay…

In the run up to the London Olympics, the Amul girl could be seen in the following days promoting the game. In an MoU with Indian Olympic Association, Amul will sponsor the Indian contingent to the London 2012 Olympic Games, to be held in July and August, later this year. Amul has become the Official…

Moving beyond individual customers, Lenovo hopes to target the SME customers with the launch of its first Think store in Pune, targeted at the segment. The store spread across a total area of 450 square feet, will stock an entire range of SME focused Think products – Notebooks, Desktops, Tablets and All-in-Ones to address the…

World Sport Group (WSG), a sports marketing, media and event management Company, has signed Indian cricketer, Cheteshwar Pujara, under its player management programme. Pujara is the third cricketer in the WSG fold after Sachin Tendulkar and Gautam Gambhir. Commenting on the announcement, Harish Krishnamachar, Country Head and Senior Vice President, World Sport Group said, “In…

Television continued to be a medium of glory in 2011. Everything seemed right about it – the top genres such as general entertainment channels (GECs) and Hindi movies were innovating and competing aggressively. Infotainment was redefined to be factual entertainment and music genre’s experiments moved beyond reality and format shows to appointment viewing. Enough channel…

TV is still the most cost effective medium in India” – just about any Indian media observer quotes this statement every time the future of television and its effectiveness as a medium for advertisers is discussed. Industry leaders believe that this continues to be the reason why television would grow further in 2012. The Pitch…

I had heard from my parents and elders that it takes a life time to build up your home, and a lifetime of savings to own it. I put my dad’s entire retirement provident fund and gratuity along with a home loan from DHFL at an interest rate of 11.75 per cent to book a…

If we were to scan across our collective memories to recollect the great marketing campaigns that India has seen, we would find our mindscape strewn with innumerable brands hailing from categories as diverse as social awareness to commodities to consumer products to films to elections. All these would qualify to be called great for the…