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    Pitch CMO Summit 2011: Hariyali Bazaar – Organised rural

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    When Hariyali Kissan Bazaar, a rural retail chain, was launched in 2000, it offered products catering to the needs of sugar mill farmers to help them produce better quality crop. Its stores offered agronomical services, fertilisers, pesticides, seeds, animal feeds, and irrigation equipment. Today, the chain has 275 stores, across eight states. The Challenge As…

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    Pitch CMO Summit 2011: Yash Raj Films – Create the want

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    It is a known fact that 47 per cent of Indians are under the age of 20 and 10 per cent of the world population is an Indian under 25. This fast growing tribe of young Indians will prove to be the biggest opportunity over the next three decades. The Challenge While this is a…

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    Role reversal

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    The long standing debate on gender and psychology about men and women changing their traditional and social roles may still exist. In the meantime, here comes some more food for thought. When I was growing up, there was a lot of closeness in the family. It was a big one – grandparents, cousins, nephews, nieces…

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    What is brand ‘Delhi’?

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    Dil walon ki Dilli’ recently completed its 100 years. If not the entire nation, Delhiites at least, are going gaga over it. They have all the reasons to celebrate too. Being an ardent follower of media and advertising, I am just wondering ‘is it yet another branding for a brand that is already big’?. But…

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    Why this Kolaveri?

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    Everybody seems to be asking this question? And as this column is supposed to be a rant, I could easily rename this from ‘Who Cares!’ to ‘Why this Kolaveri?’ I seem to partly know the answer – do service providers care? Are they accountable to the pains we go through when they fail to deliver…

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PITCH CMO SUMMIT 2018