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    Vivek Malhotra is new Marketing & Research Head for TV Today

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    Vivek Malhotra, who was earlier the Head of marketing for Big FM, has been appointed as the new Head, Research & Marketing at TV Today Network. Malhotra, as per an official release would be responsible for developing the brand and communication strategy for all media brands under TV Today Network. Additionally, he will also be…

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    Tanishq seeks design ideas from consumers for Mia

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    Jewellery brand, Tanishq from the Tata group has launched, ‘My Expression’, a contest – a co-creation activity to explore new designs for Tanishq’s new Mia collection. Mia is a sub-brand of Tanishq targeted at working women. Top 10 finalists stand to win Rs 1 lakh each. Participants can submit their ideas in form of text,…

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    Greenply asks consumers to create for ‘Always’ graffiti

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    It’s a challenge to create recall and loyalty in a low involvement category like plywood. Greenply, one of the leading companies manufacturing plywood in India is trying to engage the consumer with an attempt to create the largest graffiti wall in the country. An extension of the brand’s on-going ‘Always Hoyenga’ campaign, the brand is…

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    PK Umashankar new VP, Customer Service Operations, Ford India

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    Ford India has promoted PK Umashankar as the VP, Customer Service Operations. Umashankar, takes up the newly created position to take care of the customer service and satisfaction initiatives across the company. Umashankar, who earlier was the General Manager at the Customer Services Operations department, and took care of customer satisfaction and Parts & Service…

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    Kotak searches for ‘Another You’ in Delhi Metro, Meru cabs

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    Kotak Life Insurance has extended its ‘Another You’ campaign to Delhi Metro and about 100 Meru cabs in Mumbai. Starting today, commuters on the Cannaught Place to Indira Gandhi International Airport Delhi Metro line will be able to hear the jingle – a tweaked version of the Bollywood number ‘Aap jaisa koi meri zindagi mein…

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    Penguin launches merchandise as part of silver jubilee celebrations

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    Penguin India, India’s one of the largest book publishers has launched a Penguin collectibles and merchandise – mugs, notebooks, cloth bags, baggage tags, besides other – as a part of its 25th year celebrations. The range would be available across major retail stores throughout India, and more items would be added as a part of…

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    Olivier Legrand as Senior Marketing Director of LinkedIn Asia Pacific and Japan

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    LinkedIn, the professional networking site has roped in Olivier Legrand as Senior Director, Marketing Solutions for Asia Pacific and Japan (APJ). Legrand moves in from Dow Jones where he led The Wall Street Journal’s digital initiatives and products across the region. Legrand would be reporting to Arvind Rajan, Managing Director and Vice President, LinkedIn APJ….

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    Anita Swan is InMobi Marketing Director for Asia Pacific

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    InMobi, a mobile advertising network, has roped in Anita Swan as its Regional Marketing Director for the Asia Pacific region. Swan was previously Head of Marketing, Asia Pacific at Alcatel-Lucent, where she led a multi-cultural central marketing team across product, communications, digital and social media, events and public relations efforts. Prior to Alcatel-Lucent, Anita led…

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    Lay’s bakes an inch loss story; woos young women

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    It’s baked. And to drive home the point, Lay’s is calling its new offering ‘Baked’ too. PepsiCo is positioning the newly launched baked potato chips as a ‘premium’ and ‘lifestyle’ product as against the perception of a health product. Lay’s today launched Baked in three flavours – Original Salted, Cream Herb & Onion and Sunkissed…

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    Mattel Toys forays into boys’ wear

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    Moving beyond toys and games, Mattel Toys, the Indian subsidiary of US based Mattel Inc has forayed into apparels, with the launch of Team Xtreme collection. The casual collection is targeted at boys of all ages and is a gear for the fans of Hot Wheels, a brand owned by Mattel for toy cars and…