The special report, in its eighth year now, tracks and analyses how and where advertising monies were spent last year, and projects the future growth. The special report aims at understanding the challenges and opportunities that lie ahead for marketers and various media- Print, TV, Radio, OOH, Internet, and Cinema. The report is launched by Pitch in partnership with Madison World.
Over the years, the report has become a benchmark in the industry and is often quoted in the media, pitch presentations, company reports, corporate boardroomsÂ and even IPO documents filed by media companies.
At Pitch Madison Media Advertising Outlook forum on February 17, Marketing, Media & Advertising industry honchos will discuss the key findings of â€˜Pitch Madison Media Advertising Outlook 2012â€™ to set a new tone for growth of the Indian media industry.
Commenting on the report, Punitha Arumugam, CEO, Madison Media Group, says, â€œI am told that one of the soundest rules in forecasting is: ‘Whatever is to happen is happening already’ â€“ and that is what we attempt to quantify in the Pitch Madison Media Advertising Outlook year after year.â€ Arumugam will be announcing the topline data and analysis at the event. Also, Sam Balsara, Chairman & MD, Madison World will be present to deliver the Opening Address and discuss the findings.
Bringing his perspective on the report, Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group feels, â€œEveryone wants to know the future and Pitch Madison Media Advertising Outlook is our attempt to predict the future scientifically. With Madison as a partner, we have been able to make the predictions as accurate as possible. The report, which is in its eight year now, has become an industry benchmark and the most sought after predictions by the media, advertising and marketing professionals.â€
Amit Agnihotri, Co-Founder, exchange4media Group and Editor, Pitch Magazine shares, â€œEight years ago when we launched the first edition of the Pitch Madison Media Advertising Outlook report it was not an industry benchmark. But with appropriate projections and detailed analysis in these years, we have been able to create a benchmark for the industry. And thatâ€™s why our responsibility increases even more with every passing year and we try to be as accurate as possible.â€
Bharat Bambawale, Director, Global Brand, Bharti Airtel will deliver the special address at the forum and will give his perspective on the media and marketing trends in 2011. Bharti Airtel is the biggest telecom company in India and among top advertisers in the country. And thus, we thought its perspective on the Indian advertising and media world will definitely add to the discussions on the report.
Other thought leaders of media, marketing and advertising industry who will share their vision at the Pitch Madison Media Advertising Outlook forum include LK Gupta, CMO, LG Electronics India; Rohit Gupta, President, Sony Entertainment Television; Praveen Sharma, Head of Media Sales, Google India; CVL Srinivas, Chairman, Starcom MediaVest Group; Rajat Sharma, Chairman and Editor-in-Chief, India TV; besides others.
A Panel Discussion consisting of top CMOs, media executives and media agency leadersÂ will deliberate on â€˜Buying on perception or realityâ€™. The panel will explore how does perception and reality affect the buying decision in various media!
Pitch Madison Media Advertising Outlook is referred by marketers, media owners, media buying and planning professionals for staying updated on industry trends and key developments in various mediums. Besides the growth report of different mediums of media in terms of revenue and forms, the report includes additional information such as top category spenders, biggest gainers by state and top publication gainers, amongst other insights.