
Parle Products, one of the largest biscuit and confectionary manufacturers in India, has entered the low-cost choco-chip cookie market with the launch of Happy Happy. The product will be available at price points of Rs 5 (45 gm) and Rs 10 (85 gm), at half the price of Hide & Seek, a premium chocolate-chip cookie offering from the company.
Commenting on the launch of Happy Happy, Shalin Desai, Group Brand Manager, Parle Products said, “Being the largest player in the industry, it is important for us to have a presence across all categories of biscuits. The premium and low cost choco-chip cookie segment is growing rapidly and with the launch of Happy Happy we would like to strengthen our presence in the mass segment. Our premium brand in the same category Hide & Seek has done exceptionally well since its launch and I am sure we will be able achieve the same for Happy Happy in coming days.â€
Parle has since long been in the market of making indulgence biscuits with products like Hide & Seek, Milano and Bourbon. According to the company, the low cost choco-chip cookie category in India is growing in surplus of 15-20 per cent, as compared to the regular glucose biscuit category. The current biscuit market in India is of nearly Rs. 12,000 crore.
-
-
Top Ten Brand Extensions of 2013
February 5, 2014 By -
Will you ‘bet’ on confused positionings?
November 3, 2012 By
-
PMMAO 2007: Overview 2006: Media Spends Soar
January 4, 2007 By Neeta Nair -
-
PMMAO 2007: Industry Overview: Top 15 Categories
January 5, 2007 By Neeta Nair
Archives
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- February 2011
- December 2010
- February 2010
- January 2010
- July 2009
- February 2009
- January 2009
- February 2008
- January 2008
- September 2007
- January 2007
Leave a reply
You must be logged in to post a comment.