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    Pitch Madison Media Advertising Outlook 2012 unveils on Feb 17

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    Pitch Madison Media Advertising Outlook, the most coveted report on predictions of ad spends, is all set to be launched on February 17, 2012 in New Delhi. The special report, in its eighth year now, tracks and analyses how and where advertising monies were spent last year, and projects the future growth. The special report…

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    Parle Happy Happy to take chocolate-chip cookie in low-cost market

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    Parle Products, one of the largest biscuit and confectionary manufacturers in India, has entered the low-cost choco-chip cookie market with the launch of Happy Happy. The product will be available at price points of Rs 5 (45 gm) and Rs 10 (85 gm), at half the price of Hide & Seek, a premium chocolate-chip cookie…

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    Starbucks Coffee now in India with ‘Tata Alliance’

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    The new 50:50 joint venture between Starbucks Coffee Company and Tata Global Beverages will be branded as: “Starbucks Coffee ‘A Tata Alliance’,” and to start with will have retail stores in New Delhi and Mumbai. Moving beyond coffee, the companies have also agreed to jointly leverage assets and innovation to offer a premium tea product…

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    Absolut visits fairs to target youth

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    In an experiential marketing initiative, Absolut, the vodka brand is engaging the youth through music at fairs. Using India Art Fair as a platform, Pernod Ricard India, the company that sells the brand in India, installed 10 Absolut labelled bottles that triggered quintessential Indian sounds, each time a person walked within the range. The idea…

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    Augmented Reality: Are Indian marketers ready for it?

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    Move over Virtual Reality (VR). It’s time for Augmented Reality (AR) that’s the new buzz word for marketers. As an ‘experience’ tool, while AR gives a more real feel to users/customers, it is an expensive tool that is keeping marketers away from adopting it. So what exactly is AR and how is it different from…

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    Sunil Gadgil is new Marketing Director at Nivea India

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    Nivea India has appointed Sunil Gadgil as Marketing Director for its India Operations. Gadgil comes in from Bausch and Lomb, where he headed the marketing function and was responsible for marketing and trade marketing strategy for the Vision Care business. He had also led a global task force for creating the ‘Emerging Markets’ value propositions…

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    Organic food luring weight conscious consumers big time

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    In keeping with the focus on consuming healthy foods, Indian consumers are shopping for food items that promote health benefits. According to an online survey conducted by research agency Nielsen, slightly more than half of urban Indian consumers claim to regularly shop for whole grain, high fibre products and purchase iodine enhanced cooking salt, followed…

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    Keymon Ache merchandise to lure kids

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    Cartoon character, Keymon Ache, created by channel Nickelodeon, specifically for the Indian audience, will have its own merchandise now. Wiesner Wordwide Kreations (WWK), a wholly-owned subsidiary of US-based fashion conglomerate, Wiesner Products has bought the license to sell Keymon Ache merchandise in India. For the uninitiated, Keymon Ache is a magical (Keymon is a play…

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    Super Zoozoo in an online adventure series

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    Zoozoo, the character that’s on a mission to promote Vodafone, usually gets disruptive during the Indian Premier League (IPL). However, this year, it’s trying to make news nearly three months ahead of cricket tourney. Zoozoo now has an entire comic series – The Adventures of Zoozoo – around him. The online series conceptualised and created…

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    Puma signs swimmer Rehan Poncha as brand ambassador

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    Puma India has signed swimmer Rehan Poncha as its brand ambassador in a run up to Olympic Games being held in London this year. While Poncha will feature in Puma’s communication, he will also sport Puma apparel for all the key tournaments he plays. Talking about the association, Rajiv Mehta, Managing Director, Puma India, said,…