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    PMMAO 2011 CINEMA OUTLOOK : A shining screen

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    With the big-budget and multi-starrer movies like SRK-starrer ‘Don 2 – The Chase Continues’, and Anees Bazmee-directed multi-starrer, Thank You, scheduled for release in 2011, the year looks promising for the medium and cinema advertisers. The ad revenue on the medium is all set to grow by over 10 per cent during the year 2011….

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    PMMAO 2011 CINEMA REVIEW : Multi-screens: many takers

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    Main Zandu Balm Hui, Darling Tere Liye’ – did the magic for both Dabangg and Zandu. Dabangg was the year’s biggest hit and the sales of Zandu balm zoomed over 40 per cent post-release the Salman Khan-starrer movie. Be it in-film branding or off-screen marketing, the year 2010, undoubtedly, proved to be a good year…

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    PMMAO 2011 INTERNET REVIEW : In the fast lane

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    Increasing awareness among advertisers as well as an increase in the Internet penetration are driving growth of the online medium. In the past twelve months, internet media has zoomed northwards. According to Pitch Madison Media Advertising Outlook 2011, internet saw a whopping growth of 50 per cent in 2010 cornering advertising revenues of Rs 680…

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    PMMAO 2011 OUTDOOR OUTLOOK : Standing tall

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    Hoardings will stay firm,” is how Noomi Mehta, CMD, Selvel Vantage Group & Chairman, Indian Outdoor Advertising Association, looks at OOH medium in the year 2011. After a good year when the outdoor medium grew by 27 per cent, industry players hope to capitalise on marketers’ positive response. Though the medium is unlikely to hold…

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    PMMAO 2011 OUTDOOR REVIEW : A colourful skyline

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    Riding on innovative campaigns and new ou tdoor formats like Metro rail and swanky airports becoming new hot locations for OOH (Out Of Home), the medium grew by 27 per cent in the year 2010. According to the Pitch Madison Media Advertising Outlook-2011, OOH cornered Rs 1,441 crore of the total ad-spends of Rs 23,646…

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    PMMAO 2011 RADIO OUTLOOK : The ‘third’ wind

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    The year 2011 is expected to play a new song for the radio industry. As per the Pitch Madison Media Advertising Outlook 2011 projections, the radio industry is expected to clock revenues of Rs 1,018 crore, in the ad-pie worth Rs 27,650 crore. This will be the first time when the medium will cross the…

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    PMMAO 2011 RADIO REVIEW : Happy tune

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    Radio played a happy tune in the year 2010. Unlike 2009, the advertisers seemed quite upbeat about this medium in 2010. The total advertising revenue of radio in the year clocked an impressive Rs 885 crore, significantly higher than Rs 681 crore in 2009. The year 2010 was a year of recovery for radio and…

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    PMMAO 2011 TV OUTLOOK : More clarity

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    The year 2011 is expected to bring more good news for the television space. The biggest driver for this growth will be increasing penetration of the medium, larger reach, proliferation of new channels, and heavy cricket calendar. In the next twelve months, television’s ad revenue is slated to grow by 20 per cent to add…

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    PMMAO 2011 TV REVIEW : The idiot box becomes intelligent

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    After the slowdown year 2009, the year 2010 was a year of optimism and growth for the TV industry. According to the Pitch Madison Media Advertising Outlook 2011, the TV medium grew at a phenomenal rate of 24 per cent – 9 percentage points ahead of the expected growth. In an ad pie worth Rs…