Shifting Gears Brand:  Wagon R Case Study: Repositioning to stay relevant        to an evolving audience Presented by: Shashank Srivastava,  Chief General  Manager, Marketing,  Maruti Suzuki   The challenge Threat from competition With increasing competition Maruti Suzuki’s leadership position was threatened with the successful entry of the Korean auto-brand Hyundai (in 1998) in India….

Never say late! Brand: Micromax Case Study: Bring ‘wow’ factor in a  cluttered category Presented by: Prateek Seal, Marketing Head, Micromax       The challenge Wrestling with the biggies The challenge for Micromax was to establish a new Indian handset brand in a cluttered market, which was dominated by international biggies. At the same…