Pitch CMO Summit 2010 : Case Study – Wagon R
Shifting Gears Brand: Wagon R Case Study: Repositioning to stay relevant     to an evolving audience Presented by: Shashank Srivastava, Chief General Manager, Marketing, Maruti Suzuki The challenge Threat from competition With increasing competition Maruti Suzuki’s leadership position was threatened with the successful entry of the Korean auto-brand Hyundai (in 1998) in India….