February | 2010 |

2010, CINEMA, COVER STORY, FEBRUARY 2010, MEDIA, PMMAO, PMMAO 2010, PMMAO 2010 REVIEW, PMMAO 2010 REVIEW CINEMA
PMMAO 2010 Cinema Review: Wrecked!

February 18, 2010 By Off 27

The year 2009 for Indian Cinema concludes with the troubled Bollywood taking cues from the latest blockbuster ‘3 Idiots’ and humming “All is well” as advertising on the medium dipped to a dismal low. “The year 2009 was not a good one for the Bollywood as the industry produced mostly low-quality films which struggled to…
2010, COVER STORY, JANUARY 2010, OUTDOOR, PMMAO, PMMAO 2010, PMMAO 2010 OUTLOOK, PMMAO 2010 REVIEW, PMMAO 2010 REVIEW OUTDOOR
PMMAO 2010 Review Outdoor : The clean slates

February 18, 2010 By Off 26

The third largest traditional media format, with 6.1 per cent share in the national ad pie of Rs 18,670, the outdoor industry has met the projections made in the mid-term review of the Pitch-Madison Media Advertising Outlook. However, as compared to 2008 when the ad revenue for the outdoor industry stood at Rs 1,419, the…
2010, DIGITAL, FEBRUARY 2010, MEDIA, PMMAO, PMMAO 2010, PMMAO 2010 OUTLOOK, PMMAO 2010 REVIEW DIGITAL, REPORT
PMMAO 2010 Internet Review – Happily clicking away

February 18, 2010 By Off 29

The virtual world has braved the real world downturn blows in the smartest way. While other mediums either crawled or took a step back, all through the year 2009, internet emerged as the fastest growing advertising medium for the second consecutive year with its evolving character luring more and more players and users to the…
2010, COVER STORY, JANUARY 2010, MEDIA, PMMAO, PMMAO 2010, PMMAO 2010 OUTLOOK, PMMAO 2010 REVIEW RADIO, RADIO
PMMAO 2010 Review: Radio – Skipping a beat

February 18, 2010 By Off 26

The radio medium did not play a happy song in 2009. Pegged to be a lukewarm year for the audio medium, the year turned out to be much quieter than expected. The medium earned a total advertising revenue of Rs 681 crore in 2009, up from Rs 662 crore in 2008. Of the total ad…
2010, COVER, FEBRUARY 2010
February 2010

February 13, 2010 By Off 35

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PMMAO 2010 Cinema Review: Wrecked!

PMMAO 2010 Review Outdoor : The clean slates

PMMAO 2010 Internet Review – Happily clicking away

PMMAO 2010 Review: Radio – Skipping a beat

February 2010

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