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    PMMAO 2010 Cinema Review: Wrecked!

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    The year 2009 for Indian Cinema concludes with the troubled Bollywood taking cues from the latest blockbuster ‘3 Idiots’ and humming “All is well” as advertising on the medium dipped to a dismal low. “The year 2009 was not a good one for the Bollywood as the industry produced mostly low-quality films which struggled to…

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    PMMAO 2010 Review Outdoor : The clean slates

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    The third largest traditional media format, with 6.1 per cent share in the national ad pie of Rs 18,670, the outdoor industry has met the projections made in the mid-term review of the Pitch-Madison Media Advertising Outlook. However, as compared to 2008 when the ad revenue for the outdoor industry stood at Rs 1,419, the…

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    PMMAO 2010 Internet Review – Happily clicking away

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    The virtual world has braved the real world downturn blows in the smartest way. While other mediums either crawled or took a step back, all through the year 2009, internet emerged as the fastest growing advertising medium for the second consecutive year with its evolving character luring more and more players and users to the…

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    PMMAO 2010 Review: Radio – Skipping a beat

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    The radio medium did not play a happy song in 2009. Pegged to be a lukewarm year for the audio medium, the year turned out to be much quieter than expected. The medium earned a total advertising revenue of Rs 681 crore in 2009, up from Rs 662 crore in 2008. Of the total ad…