PMMAO 2010 Cinema Outlook: Craving for sunshine

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    That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will bring some sunshine to the industry as the success of ‘3 Idiots’ and ‘Paa’ in the transition of 2009-10 kept the box-office rolling. The same sentiment is reflected in our…

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    PMMAO 2010 Internet Outlook: On hyper Line

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    The Pitch-Madison Advertising Outlook 2010 presents an encouraging sight for internet. Online advertising will lead the path of recovery for media this year. It projects internet to be the fastest growing medium for the third consecutive year. With a projected growth of 50 per cent, internet is expected to fetch a staggering Rs 680 crore,…

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    PMMAO 2010 Outdoor Outlook: Revival in the offing

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    After registering a 20 per cent de-growth in 2009, the outlook for the outdoor industry looks relatively optimistic. According to the Pitch-Madison Media Ad Outlook 2010, outdoor will grow by 15 per cent, thereby clocking around Rs 1,305 crore this year. But in terms of actual contribution to the national ad revenue, the projected growth…

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    PMMAO 2010 Radio Outlook: Tuning In

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    Year 2010 is expected to be a fulfilling year for the radio medium in India. The growth for this will not just see sheer improvement in numbers of advertisers coming on board but also regulatory intervention. The Pitch-Madison Media Advertising Outlook 2010 projects the medium to hop back to better growth numbers. The study expects…

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    PMMAO 2010 TV Outlook: The show is on

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    Considering the reach and penetration of television in India, and the potential it has to grow further, it is not a medium that will perform mutedly for long. Last year can safely be called a year of exception where all media platforms took a hit, TV the least of all though. In fact, it even…

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    PMMAO 2010 Print Outlook: Getting thicker again

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    Recovering from the shock, the print industry promises to make a strong come back in 2010. Though the absolute numbers do not project a stupendous growth for the print medium, the very fact that the medium looks promising to be on a comeback trail from a degrowth in 2009 to single digit positive growth in…

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    PMMAO 2010 Introduction Outlook: Road to Recovery

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    Well, there was a lot of bad news that 2009 offered, but the good news is that the last few months of 2009 have certainly given us hope. Pitch-Madison Media Advertising Outlook 2010 forecasts that in the new year, media and advertising industry will certainly fare better – we have started walking the road to…

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    PMAO 2010 Review: TV – The new leader

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    In a year which has seen decelerating growth in all media platforms, television, besides internet was able to absorb the shock of the slowdown. According to the Pitch-Madison Media Advertising Outlook, TV has grown by two per cent in 2009 over the previous year. Paltry though the figure is, in a general environment of gloom…

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    PMAO 2010 Review: Print – Thinned Out

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    Annus horibilus, the Latin phrase, which means a horrible year, sums up the year 2009 for the kind of returns it yield for the print medium in India. The medium that has till now reigned the ad pie and every media planner’s mindscape and the wallet share of brands in the country failed to hold…

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    PMAO 2010: Review 2009 Introduction – The New Normal

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    The year 2009 will go down in the annals of Indian media and advertising industry as the one that has set the ‘New Normal’. To quote McKin-sey’s worldwide managing director, Ian Davis, who propagated this term first in March 2009, “Now, the business landscape has changed fundamentally; tomorrow’s environment will be different, but no less…