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    PMMAO 2008 Review Introduction : Advertising spend takes off!

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    The Pitch-Madison Media Advertising Out look Survey, over the years, has become the advertising and media industry benchmark data and analysis. Into the fifth year of publication, the Advertising Outlook 2008 spots the industry facts, and trends which have shaped the broad contours of this buzzing industry, be it the trends in terms of the…

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    PMMAO 2008 : Market Sentiments & Projections

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    Making predictions can be dangerous, especially in a turbo-charged economic environment. However, sticking our neck out, like every year, the fifth edition of the Pitch-Madison Media Advertising Outlook, is ready with the projections for next twelve months. To do this onerous task, we have used exhaustive inputs from an exclusive ‘sentiments survey’, conducted by global…