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    Review 2007 / Media Boom/TV

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    Network 18 spreads its wings far and wide One of the names that created ripples in the media industry last year  was the Network18 group. The group has found itself in the headlines for reasons as varied as rebranding, acquisition, launches etc. The year was truly eventful for the network which made no bones about…

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    Review 2007 / Marketers Speak : Thus Spake the Marketers

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    Leading Marketing Trends of the Year LLOYD MATHAIS, Marketing Director, Motorola India: The  most notable trend was the emergence of consumer experience and engagement as the first priority.  From retail to the Web, the past year saw marketers chalking out their strategies around consumer experience. While mobile operators like Airtel and Vodafone spent unprecedented amount…

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    Review 2007: Rebranding

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    India Inc sports new-look What undeniably made major headlines across sectors in the past year was rebranding of some major brands. The rebranding spree was so widespread that the marketing activity itself became a major focus that has started moving forward from the point zero to consolidation, mergers, acquisitions or redefining target groups. The net…

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    Review 2007 / Media Boom / Radio : FM mania spreads to small towns

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    The radio industry saw a lot of growth in terms of increase in the number of radio stations, players, and popularity. The segment also witnessed satellite channels dabbling with the genre of the stations. The country’s first just-for-women station also came up in the year. But the biggest news that made headlines was the fact…

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    Review 2007- Marketing trends : User is the content creator

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    One of the biggest trends of the year gone by was the voluminous rise in user-generated content which emerged as a mantra for marketers to make contextual communication and slot it in the best space. And this trend has got a fillip from the social networking websites. User-generated content is growing by leaps and bounds…

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    Review 2007- Marketing trends : Go Rural!

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    Going rural has become an innate passion for the corporate India of late, it seems. But, rural marketing this time around is with a twist, in the form of the added ‘bottom of the pyramid’ approach, popularilsed by the marketing mahaguru CK Prahlad in the 90s. The corporates today are not looking at the rural…

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    Review 2007- Marketing trends : Society is the Future

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    CSR remained a buzzword for companies in the year gone by. Though it is as old as the trade itself, the CSR or corporate social responsibility gained significance as an integral part of business practices for many a company last year. CSR or giving back to the society is now being increasingly seen as a…

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    Review 2007- Marketing trends : India Inc goes Green

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    With the heated debates and discussions picking up around the world on the shrinking natural resources and the global warming, many domestic companies have also chosen the green route. Be it the energy saving lamps, recycled bags or accessories, today’s marketers are nudging consumers into buying a wide range of products that are good for…

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    Review 2007: Marketing trends : Marketers hit the health highway

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    Major FMCG companies have ended the year on a healthy note, with all of them extending interest in the health food category. They have not even spared their well-known brands while upping the health consciousness ante. For instance Dabur, a major player in the health and wellness segment, has launched a zero sugar variant of…