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Review 2009 / Retail Ahoy : The Top Retail Brands

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The fledgling modern retail is on a scorc- hing growth path, with everyday being a new beginning in this $10-billion industry.  As the industry grows despite all hiccups,  we at Pitch decided to take stock of the industry by conducting a survey to identify the top brands amongst the 50-odd brands in leading six categories, vying for the wallet-share of the increasingly brand flirtatious consumers of today. The survey was carried out by Synovate India.

This upbeat mood in the industry can be gauged from the fact that be it India Inc or foreign retail majors all are vying for a place in this increasingly exciting marketplace. Joining the queues to set shops were international players like the bully of Bentonville and the largest British chain Tesco. Their local counterparts included Bharti, Birla and other major players exploring almost all retail formats under the sun.

This first ever survey on the retail brands in the country tried to bring forth the retail landscape, besides trying to figure out which brands rule the imagination of consumers and which are the ones that are able to meet consumer demands. The survey gauged what the consumer thinks about this revolution that is taking place in the domestic marketplace. The survey  was conducted amongst a large sample size consisting of 2,787 women across the cities of Delhi, Mumbai, Hyderabad and Indore. For the purpose of survey, retail brands were divided across six categories such as food & grocery, lifestyle,  consumer durables, home solution stores, mobile stores, and books & music.   The retail brands were rated across 14 key parameters by the respondents.

The survey results showed an interesting consumer landscape. In the biggest segment in the retail scene is the food & groceries segment and this has an unlikely winner.  The little known Apna Bazaar from Hydera bad scored on almost all the 14 parameters to become the No 1 brand amongst nearly 20 rival brands. Trailing behind were Subhiksha and Reliance Fresh  and Food Bazaar. In the lifestyle segment, Future Group’s Big Bazaar walked away with the winner’s trophy while Vishal MegaMart and Shoppers’s Stop trailed in the second and third place respectively. In the consumer durables segment, Videocon’s Next remained at the first place with Ezone from the Future Group and Reliance Digital following in the second place. In the race for top spot in the mobile store segment Hot Spot stood at the number one position.

In the home solutions category, the Future Group’s Home Town got the respondents votes, while in the books & music category, Crossword from Shoppers’ Stop walked away with the coveted numero uno position .

The survey also tried to gauge the customer’s sentiment and it was found that consumers backed by rising income levels still remains price conscious. The consumer also wants more from these modern stores in terms of service and ambience.

About the author / 

Neeta Nair

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