Review 2007 / Media Boom / Print : Print the way to go!

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The year held out promises for the media fraternity as a whole. Every medium registered a growth in the past year and this upward swing was supported by new launches in the print domain. The Price water Coopers annual report also echoes the same sentiment of the industry. The study titled as ‘A Growth Story Unfolds’ projected a 13 percent growth for the domestic media in times to come. The first launch that the year saw was of the Mint, a non-pink business paper, in content partnership with the WSJ and had the dimensions of a compact publication.

Again, that trend is still far from prevalent in the country. Later in the year, the publication expanded its reach and added Bangalore edition. This was one of the many foreign content sharing agreements that domestic players entered into, in the year gone by. Then there was a major announcement between the Fortune and Anand Bazaar group to launch the Indian version of the Fortune magazine.

Network18 also tied up with the Forbes to launch an Indian edition of the reputed magazine. The India Today group joined hands with the London-based Daily Mail to come out with compact Mail Today, after converting its eveninger Today.

Besides these new launches and tie-ups, the leading players also added more titles and newer. The Times group and HT Media came together to form a new company Metropolitan Media to bring out another morninger Metro Now.

Niche titles also found favour with media. Living Media launched its women’s magazine Prevention. In print, this can be easily called a year of compacts.  So, in general the print media industry saw it all from new trends to wider geographies in the year gone by.

About the author / 

Neeta Nair

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