The print media in India has evolved with daily news, magazines, and tabloids. Business Magazine in India has a longer shelf life. From lifestyle magazines, to niche segments like sports, IT related business magazines, health and nutrition, quarterlies, films, NRIs related… the list is endless. A niche magazine for the advertising industry called Pitch was launched four years ago to highlight benefits of advertising.
Advertising in magazines offer goodies, while space selling. The magazine becomes a vehicle for products. Publications sell consumer products through monthly magazines. Today a business magazine in India depends on subscribers and advertisers. Pitch, a monthly magazine catering to the mad ad world, has been able to hard sell its contents in the competitive world of advertising. Publishers have barter systems to boost brand image of the publication with regular tie-ups. A part of advertising has become subtle and sophisticated. Many print media campaigns are being divided into cash and kind components.
Launched in 2003 by exchange4media group, Pitchonnet.com is equally successful in effective public relations. Pitch has become the watchdog for advertising agency in India. It successfully monitors campaigns created by agencies. Pitch has been the forerunner of evolving information for marketing professionals. Brand managers read it to make decisions. Advertising professionals read the magazine. Every public relation agency in the country has been in focus for their clients and product promotion. With effective reporting as a major tool, Pitch is a pathfinder for new brands, stories, endorsements etc. Keeping in tune with the current market trends, Pitch is providing a bouquet of services for advertising and marketing professionals- including plans for promoting business magazines in India. Over 300 magazines exist and compete to survive. Pitch gives an excellent opportunity for trade and enhancing readership quotient. It provides an excellent platform to traders, advertisers and marketers in business. Pitch facilitates the advertising agencies in India are on par with international ones and the scope for branding, image building and possibility for creating new campaigns is limitless. Internet advertising has come of age. Pitch is throwing its multi-pronged fingers in selling cyberspace, online marketing and advertising -understanding its importance with the new generation.
As a public relation agency, Pitch is strategically placed for media selection to attain targets with effective solutions. With good editorial content the magazine has helped branding. Competitors can raise their voice whenever the air needs to be cleared. For more solutions, log on to www.pitchonnet.com.
