Journalists
and public relations professionals are always accused being hands in
gloves when it comes to media relations. The amount of dependency between
the two is at times, frowned upon by the previous generations of journalists.
The older generation preferred to work as independently as possible,
free from the so called corruptive influences of PR personals. But as
has been the case with most things in the country, media too has undergone
a major change in order to rise to the challenges of the corporate society.
Media people of today can no longer exist in glorified chambers isolated
from each other. Advertising, marketing and PR have already joined hands,
for the effective proliferation of information, and are impatiently
waiting for the journalists to join their ranks.
Effective media relation is really the name of the game, and in an age
dominated by the Internet, effective media relations are of utmost importance
to ensure the correct dissemination of information. The internet has
given enormous power into the hands of the people. Anyone with a digital
video camera can post incriminating pictures and videos on the net,
as his/her way of unveiling the truth. In such a situation it’s
the job of the PR officials to save the day for their organization.
Of course it’s the duty of the PR department to develop effective
public relations with the media. However, it’s also the responsibility
of the media, to lend a helping hand to the PR department to show their
side of the story as well. Remember the web has broadened the gap, between
truth and reality and effective
public relations is the only way of narrowing this ever widening
gulf.
Heading the list of organizations trying hard to ensure a rapid conciliation
between the media and PR professionals is Pitch. Pitch is a monthly
magazine and the pint subsidiary of its website pitchonnet.com. Pitch
has been unrelentingly helping business organizations reach their target
audiences with the right message at right time. Pitch is the business
and PR magazine that is trusted by the youth of today, and this is reflected
in the phenomenal growth in the subscription
of the magazine. Business houses looking for rapid publicity and
exposure can’t approach a better publication house than Pitch.
Moreover, because of the strong online presence enjoyed the company,
those looking to build an online identity can really benefit from the
expertise of Pitch.
Effective Public relations, has a lot to do with having a thorough knowledge
of the psyche of the public. Pitch, is firmly grounded in the Indian
reality and knows exactly how to touch the chord of the Indian intelligentsia.
To find out more about the strongest bastion of media relations visit
us at www.pitchonnet.com.
