The Indian media is undoubtedly a potent weapon that has the power to usher in a whole new era of cultural and commercial dynamism in India. Though clubbing culture and commerce together sounds rather jarring to the ears, but this is indeed the role that the media is expected to play. It’s an irrevocable fact that the media of today cannot exist in isolation. It has to lend an unflinching support to the commercial establishments, because on its own growth.
The unforeseen growth of the Indian media has resulted in unexpected complications. Experts believe that the media is still in a stage of infancy and is not mature enough to handle the manifold responsibilities that it has taken upon itself. This is however a one sided opinion. Agreed, there are several complications, but one thing is eminently clear, the traditional mediums of mass media have rapidly evolved to catch up with the changing trends. The new corporate renaissance has acted as a euphoric catalyst that has fed the growth in all these mediums with a plethora of advertisements. It’s a complete win-win situation; Commercial and media houses complementing each other’s endeavors. This increased dependency is however frowned upon by certain media personalities, who feel that this trend might rob the media of its liberty.
Indeed, there is a clash between the advertising business service responsibilities of the media, with its other glorified duties. People are getting rather tired of seeing their morning papers jam-packed with ads. Turn on the T.V and the channels are again full of ads. It’s important that the very people the media are catering to, don’t feel isolated, due to the indiscretions of the media powerhouses.
These were
the concerns that led to the creation of Pitch; a one of kind magazine
that is caters to the needs of the emerging corporate India. Pitch offers
expert advice to the corporate bosses regarding advertising
businesses services in India and how best they can utilize these
options. Pitch is also one of the few magazines to have a full fledged
online avatar. Pitch has been designed as per the international standards,
and is a testament to its desire to think and move ahead of the times.
Both the publication and the site are immensely popular with students
doing their MBAs and those planning a career in the media. Pitch provides
complete advertising business services and the articles in the magazine
as well as in the sites provides a well rounded appreciation of various
changes taking place, in the advertising business services in the country.
To find out more our services, do visit us at www.pitchonnet.com.
